Advantages

• Research support

  Banduras study support SLT, children after watching aggressive male model also acted aggressively - imitation

  Kids who saw that aggressive behaviour rewarded/unpunished, more aggressive than ones who saw it go punished - vicarious reinforcement.
• Banduras study was in lab so was highly controlled and allowed cause and effect to be established.
• Bandura used matched pairs design - prevent individual differences being extraneous variables that could've affected results.
• High inter-rater reliability - 0.89 strong positive correlation.
• Recognises importance of cognitive factors in learning


  SLT provides more comprehensive explanation on learning by recognising role of mediational processes.
• Real life application


  Explains cultural differences.

  Principles e.g. modelling, reinforcement, imitation explain how kids learn from others and how social/cultural norms passed down.

  Explain how kids understand gender roles.