Gauntlett’s identity theory

• What is the first part of Gauntlett's identity theory?


  Audiences derive a sense of identity from the media products they consume
• What type of media do modern audiences consume to learn about their identities?

  Online media such as vlogs on YouTube
• What does Gauntlett suggest audiences should consider when viewing media texts?


  What audiences might learn about their own identity from the product
• How did older media products typically represent gender identities?

  Through straightforward and simple representations
• What were common stereotypes of men in older media representations?

  Strong, brave, and financially responsible
• How were women typically portrayed in older media products?

  As housewives and mothers with little independence
• What change does Gauntlett observe in newer media representations of identity?


  They are more diverse, complex, and challenging
• How can audiences evaluate older versus newer representations of identity?


  By considering if the representation is straightforward or complex
• What does the term "beyond binary" refer to in modern media representations?


  Representations that challenge traditional gender binaries
• What are the two main parts of David Gauntlett's identity theory?


  1. Audiences derive identity from media consumption.
  2. Older media portrayed simple representations of identity, while newer media offers diverse and complex representations.
• How do audiences learn about their identities through media according to Gauntlett?

  • By consuming various media products
  • By reflecting on the representations of identity presented
  • By considering how these representations relate to their own experiences
• Who is the theorist associated with the identity theory discussed in the guide?

  David Gauntlett
• What is the first part of David Gauntlett's identity theory?

  Audiences derive a sense of their identity from the media products they consume.
• What type of media do modern audiences consume to learn about their identities?

  Online media, such as vlogs on YouTube.
• What should audiences consider when looking at a media text according to Gauntlett's theory?

  What audiences might learn about their own identity from the product.
• What does Gauntlett believe about older media representations of identity?

  They portrayed very straightforward and simple representations of identity.
• How were men typically represented in older media products?

  As strong, brave, and responsible for financial care.
• What was the typical portrayal of women in older media products?

  As housewives and mothers with little independence.
• How do newer media products differ in their representation of identity compared to older products?

  They offer more diverse and complex representations of identity.
• What kind of articles might you find in modern magazines like Huck that reflect Gauntlett's theory?

  Articles discussing complex representations of gender and sexuality.
• What should audiences evaluate when encountering older representations of identity?

  If they present singular and straightforward messages or stereotypes.
• What is a key aspect of modern representations of identity in media?

  They are complex, diverse, and challenging.
• What are the two main parts of David Gauntlett's identity theory?

  1. Audiences derive their identity from media products.
  2. Older media portrayed simple representations of identity, while newer media offers diverse and complex representations.
• How can audiences apply Gauntlett's identity theory when analyzing media products?

  • Consider what audiences learn about their identity.
  • Evaluate the complexity and diversity of representations.
  • Identify whether representations are simplistic or challenging.
• Who is David Gauntlett?

  A theorist on identity theory
• What is Gauntlett's primary focus in his work?

  The impact of media on identity
• Which sociologist heavily influenced Gauntlett's thinking?

  Anthony Giddens
• What critique did Gauntlett construct regarding mass media?

  Its effects on audience thinking
• What media phenomenon was Gauntlett particularly interested in?

  The media proliferation boom of the 1980s and 1990s
• How did Gauntlett view the impact of media choice on audiences?

  It turned viewers into active consumers
• What does Gauntlett believe audiences gain from media?

  More control over crafting their identities
• What does Giddens argue about identity in traditional societies?

  It is heavily determined by social forces
• What term does Giddens use to describe the current phase of identity construction?

  Late modernity
• How does Giddens describe identities in 'late modernity'?

  Fluid and subject to personal revision
• What does Giddens suggest about globalization's effect on identity?

  It allows individuals to transcend local expectations
• What does Gauntlett say about self-help books?

  They help manipulate identity engagement
• How do lifestyle magazines contribute to identity construction?

  They prompt audiences to realize their true callings
• What is the role of multi-protagonist television in identity exploration?

  It allows audiences to identify with various characters
• How does music contribute to identity experimentation?

  It blurs gender and ethnic stereotypes
• What do advertising agencies provide according to Gauntlett?

  Multiple possibilities of ideal identities