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Social Influence
Conformity
Zimbardo’s (1973) conformity to social roles
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Cards (19)
Aim
Investigate effects of social roles on
conformity
in absence of obvious authority figure
What was the setting of the
Stanford prison experiment
?
A mock prison in the basement of the
psychology department
at Stanford University
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How many male volunteers were selected for the
Stanford prison experiment
?
24 US male volunteers
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What criteria were used to select the volunteers for the
experiment
?
They were
psychologically
and
physically
screened to be the most stable out of
74
applicants
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How were the volunteers allocated in the
Stanford prison experiment
?
Randomly allocated
12
to prisoners and 12 as guards
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What was the duration of the
Stanford prison experiment
?
It was a
2-week
study
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How much were participants paid for their involvement in the study?
$15
a day
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How were the
prisoners
treated upon their arrest?
They were arrested at home and subjected to real police procedures, including
mug shots
and
fingerprints
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What
uniform
did the prisoners wear during the experiment?
They wore smocks and were referred to by
numbers
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What was the role of the
guards
in the
Stanford prison experiment
?
Guards enforced rules and wore
khaki uniforms
with
reflective sunglasses
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What concept does the use of reflective sunglasses by guards illustrate?
Deindividuation
, as it obscured their emotions
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What were the instructions given to the
prisoners
regarding their behavior?
Prisoners were to have 3 meals per day, 3 supervised toilet trips, and could only ask for
parole
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What leverage were the guards told they had in the experiment?
They were told they had complete power over the prisoners
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Findings
Gs grew increasingly sadistic and forced Ps to do horrible tasks
Pa rebelled after 2 days (ripped uniform, swore at guards) but Gs retaliated ( fire extinguishers)
Ps grew increasingly submissive and forgot study was fake
1 P ask for parole, 5 released early due to extreme reactions (crying, rag, anxiety)
Ended after 6 days and post debriefed
Conclusion
Social roles
powerful influence on
conformity
and behaviour and
situational factors
largely responsible
Strength
- real life application
can be used to explain
Abu Gharaib
- military prison in Iraq notorious for abuse towards Iraqi prisoners by US soldiers
Zimbardo believes that guards committing abuse were subject to situational factors like lack of training, boredom, unaccountability of actions
Explains horrific behaviour of US soldiers and how situational factors led to opportunity to abuse their societal power resulting in extreme behaviour
Limitation
- ethical concerns
high levels of stress/embarassment (
psychological harm
) e.g 5 Ps released early due to extreme reactions
May not allign with
APA code of ethics
and the study was unpredictable so pps couldn’t properly give
informed consent
Lack of
R2W
and pps put at more harm than everyday life
Negatives>positives
Limitation
-
gender
and
culture bias
used 24 male volunteers making it
androcentric
sample
All men were US middle class citizens so
ethnocentric
sample
Findings attempted to be applied universally but ignores/minimises differences in gender and culture (BB)
May not apply to women and different cultures (
Bond and Smith
)
Lacks
generalisability
Limitation
- possible sample of homogenous
pps
all male volunteers psychologically and physically screened, then 24 of most stable selected
Likely selected pps will share similar traits and characteristics e.g resiliency or interests in psychology
ignores individual differences in society so can’t be applied to wider population