A controlled experiment that takes place in a controlled environment where the independent variable is manipulated and the researcher sees the impacts on the dependent variable
strength of lab experiment
controlled
minimised extraneous variables
can easily be replicated
limitations of lab experiment
demand characteristics
experimenter bias
low ecological validity
what is a field experiment?
Research conducted in a more natural environment where the variables are still controlled
strength of a field experiment
higher ecological validity
demand characteristics are less likely to affect results
limitation of field investigation
ethical consideration
confounding variables
loss of control
precise replication not possible
what is a quasi experiment?
An experiment where the IV has not been determined by the researcher and instead it simply exists