š CC can be applied to therapy- for example systematic desensitisation in replacing a feared response with relaxing one for eliminating phobias (McGrath et al- successful for 75% of people)
ā¹ļø non human animals used- unlike humans, they don't have free will, although Skinner claims this is an illusion
š reliance on experimental method- causal relationships can be examined under controlled conditions, eg Skinner investigating a partial versus continuous reinforcement schedule, improves accuracy, objective method, replicable
ā¹ļø environmental determinism- assumes behaviour is only learned, but can be inherited eg- delinquency is linked in families through genes like MAOA gene