Types of conformity: internalisation,identification, and compliance.
Explanations for conformity: informationalsocialinfluence and normativesocialinfluence.
Variables affecting conformity: groupsize, unanimity, and taskdifficulty (investigated by Asch).
Conformity to socialroles (investigated by Zimbardo).
Explanations for obedience: agenticstate,legitimacy of authority, and situational variables affecting obedience (proximity,location, and uniform) (investigated by Milgram).
Dispositional explanation for obedience: the AuthoritarianPersonality.
Explanations of resistance to social influence: socialsupport and locusofcontrol.
Minority influence: consistency, commitment, and flexibility.
The role of social influence processes in socialchange.