Conformity

• conformity 


  Form of social influence. It occurs when a persons behaviour/thinking

  changes as a result of group pressure.
• What are the key factors affecting conformity in Asch's Variations?


  • Group size: Conformity rises with three confederates (31.8%).
  • Unanimity: Presence of a non-conforming confederate increases independence.
  • Task difficulty: Increased similarity of lines raises conformity levels.
• internalisation


  genuinely accepting group norms - private and public channge of behaviour
• identification 


  we value/identify with the group we want to be part if. Publicly change behaviour but privately disagree
• compliance 


  go along with others but privately disagree
• informational social influence


  need to be right , when we are in a situation that is ambiguous , we will see what other people are doing and assume they are correct
• normative social influence 


  we want to be liked. we want to be accepted by the rest of the group to fit in