AO3 - Minority Influence

• Moscovici et al (1969) found that minorities with consistent views can influence others to change their opinions.
• Wood et al (1994) carried out a meta-analysis of 100 studies and found that minorities who are consistent are most influential.
• Martin et al (2003) suggest a change in majority views involves deeper processing of a minority's ideas.
• Most supporting studies for minority influence lack external validity, as often the situation and tasks do not reflect real life.