FOR Operant Conditioning, STRENGTH
P: Skinner's research, reliance on the experimental method which uses:
Controlled conditions, to discover a possible causal relationship between two or more variables
E: Good example of this in practice: Skinner box
By manipulating the consequences of behaviour (the IV), he was able to accurately measure the effects on the rat's behaviour (the DV)
C: Allowed him to establish a cause and effect relationship between the consequences of behaviour and future frequency of its occurence