2nd quarter week 1

• Why is language considered essential in our lives?


  It enables us to inform, entertain, influence, and persuade others
• How is a campaign defined in the context of this lesson?


  A planned set of activities to attain a certain goal or objective
• What does advocacy refer to?


  Activities that argue, plead, support, or favor a certain cause
• What is the purpose of research in communication?


  To discuss and present corresponding findings for variable study
• What is the goal of a campaign?


  To excite, persuade, and motivate listeners
• What is the role of advocacy in decision-making?


  To influence decision-making on social, political, environmental, and economic issues
• How does research language differ from campaign language?


  Research uses academic and persuasive language, while campaigns use strong persuasive language
• What is a common aspect observed in research, campaigns, and advocacies?

  The use of persuasive language
• What is persuasion defined as according to the material?


  Convincing others to change their point of view or take a course of action
• What are some language features used in persuasive writing?

  • Emotive language
  • Modal verbs
  • Involving the reader
  • Rhetorical questions
  • Using evidence
  • Repetition
  • Adjectives and adverbs
  • Association
  • Bandwagon
  • Expert opinions
• What is emotive language?


  Words that evoke emotions and make people feel a certain way
• How does emotive language affect persuasive writing?

  It makes the writer sound more convincing
• What are modal verbs used for in persuasive writing?


  To express modality and adjust the level of certainty of events
• How can involving the reader enhance persuasive writing?


  By establishing a connection between the author and the reader
• What are rhetorical questions used for?


  To illustrate a point or let the reader think
• How does using evidence strengthen persuasive writing?


  It highlights the writer's authority and makes arguments more convincing
• What is the purpose of repetition in persuasive writing?


  To appeal to the readers by repeating keywords or phrases
• How do adjectives and adverbs influence persuasive writing?


  They influence how the readers feel about the subject
• What is the association technique in persuasive writing?


  Linking an object or idea with something already liked by the audience
• What is the bandwagon technique?


  Convincing the audience that everyone is doing or liking something
• How do experts contribute to persuasive writing?


  By providing trusted advice that enhances credibility
• What are the different techniques used in persuasion?

  • Emotive language
  • Modal verbs
  • Involving the reader
  • Rhetorical questions
  • Using evidence
  • Repetition
  • Adjectives and adverbs
  • Association
  • Bandwagon
  • Expert opinions
• What are the four main purposes of language?

  To inform, influence, entertain, persuade
• What is the purpose of a campaign speech?

  To excite, persuade, and motivate listeners
• How does persuasive language function in a campaign speech?

  It employs strong and emphasized persuasive language
• What activities are involved in persuasion?

  Activities that argue, plead, or support a cause
• What is the main goal of persuasion?

  To convince others to change their viewpoint
• What is emotive language?

  Words that evoke emotions in people
• How is emotive language commonly used?

  In headlines and speeches to evoke feelings
• Give an example of emotive language.

  The robbers brutally murdered the victim
• What are modal verbs used for in persuasive writing?

  To express modality and adjust certainty levels
• Name some modal verbs.

  May, might, will, must, can
• How does involving the reader enhance persuasive writing?

  It creates a connection using personal pronouns
• Provide an example of involving the reader.

  If you don't use your power for change
• What are rhetorical questions used for?

  To illustrate a point or provoke thought
• Give an example of a rhetorical question.

  Do we really want our planet to survive?
• What does using evidence in persuasive writing involve?

  Using facts, figures, or expert quotes
• What is the purpose of repetition in persuasive writing?

  To appeal to the readers through emphasis
• How do adjectives and adverbs influence persuasive writing?

  They shape how readers feel about the content
• What is the association technique in persuasion?

  Linking ideas with something desired by the audience