Media

Cards (6)

Audience Definition
An anonymous and variable collective of individuals addressed (as a group and individuals) by the ‘organs’ of mass media communication.
Audience Commodity:
it has been suggested media organisations construct audiences rather than our demands, leading to the creation of their products.
What are the 2 types of audiences
mass
niche
what is a mass audience?
large groups of people, not individualised.
What is a niche audience?
a specific and specialised subgroup within a broader target audience.
Basic Demographics
gender
age
ethnicity