Asch

• what was asch's aim

  to find to what extent people conform to the opinions of others
• what were the variables

  task difficulty

  unanimity

  group size
• what were the findings on group size

  conformity was 31.8%
• what were the findings on unanimity

  conformity decreased to 5%
• what were the findings of task difficulty

  conformity increased
• what is one strength of Asch's study

  controlled environment / repeatable
• what is one limitation of Asch's study

  not diverse / lack of ecological validity / ethical issues
• what is group size

  the amount of people in the select group
• what is unanimity

  the introduction of an opposing view breaking the unanimous decision
• what is task difficulty

  the complexity of the given task
• compliance

  publicaly agreeing with the group, whilst privately disagreeing
• internalisation

  agreeing with others in public and private
• identification

  agreeing to fit into a role in society