1990 to 2005

• Thatcher

  Seen as a hugely divisive figure, gained much admiration and hostility.

  Following her 1990 departure, the party struggled to find unity and identity.
• Major

  Initially continued Thatcherite policy, but in a less confrontational manner.

  More pro European.

  Largely focussed on keeping a warring party together.

  Prime Minister between 1990 and 1997.
• Post 1997

  Conservatives seen as tired and divided.

  Huge loss to new Labour, spent the next 13 years in opposition.