2005 to 2019

• 2005

  Cameron elected as leader, led a campaign to detoxify the image of the party.

  Cameron tried to rebrand as 'liberal conservatives' - legalised gay marriage.

  Idea of 'Big Society', promoting community and self reliance.
• 2015

  Cameron offered EU referendum, despite being in favour of the EU.

  Subsequently lost the referendum and resigned, with May taking over.
• Cameron Economic

  Higher tax and state spending to reduce wealth gap.
• Cameron Social

  Bring society together traditional institutions and community.
• Cameron Law and Order

  Slightly more nuanced approach, still 'tough on crime'.
• Cameron Foreign Policy


  Patriotic foreign policy to bring nation together. More diplomatic towards international affairs.