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Reception theory - stuart hall
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Emma Hartwell
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Cards (5)
Hall suggests that audiences interpret or 'read' a product in how many ways?
Three
Define- the audiences interpret the text in a way the producer intended and accepts the encoded messages
Preferred
reading
Define- The audience accepts some messages but disagrees with others
Negotiated
reading
Define- The audience rejects the intended meaning of the text
Oppositional
reading
Who suggested that audiences interpret or 'read' a product in three different ways
Stuart
Hall
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