Reception theory - stuart hall

    Cards (5)

    • Hall suggests that audiences interpret or 'read' a product in how many ways?
      Three
    • Define- the audiences interpret the text in a way the producer intended and accepts the encoded messages
      Preferred reading
    • Define- The audience accepts some messages but disagrees with others
      Negotiated reading
    • Define- The audience rejects the intended meaning of the text
      Oppositional reading
    • Who suggested that audiences interpret or 'read' a product in three different ways
      Stuart Hall
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