Reception theory - stuart hall

• Hall suggests that audiences interpret or 'read' a product in how many ways?

  Three
• Define- the audiences interpret the text in a way the producer intended and accepts the encoded messages

  Preferred reading
• Define- The audience accepts some messages but disagrees with others

  Negotiated reading
• Define- The audience rejects the intended meaning of the text

  Oppositional reading
• Who suggested that audiences interpret or 'read' a product in three different ways

  Stuart Hall