types + explanation of conformity

• compliance - go along with group for approval

  internalisation - go along in public disagree in private

  identification- adopts person beliefs as they want to associate with them

  NSI- conforms with expectation of majority - gain approval

  ISI - gaining knowledge and accepting someone else belies and making your own beliefs
• AO3 1 - research support NSI


  Linkenbach and Perkins - people exposed to message that majority of their age peer did not smoke were less likely to smoke - change behaviour to fit in
• AO3 2- research support ISI


  Wittenbrink and Henley - ppt exposed to negative info about black people later reported more negative attitudes towards them - info large shit in judgement - ISI shape social behaviour
• AO3 3- difficult to distinguish bet compliance + internalisation 


  hard knowing when each taking place - e.g agree with majority public is but disagree in private