DEVCOMM

• What are the characteristics of radio as a media type?


  • Reaches mass audiences quickly and cheaply
  • Accessible to remote communities
  • Messages can be repeated at low cost
  • Flexible in program types
• What are the advantages and disadvantages of radio?


  Advantages:

  • Available and affordable
  • Can reach illiterate audiences
  • Supports other communication channels

  
  

  Disadvantages:

  • Difficult to illustrate complicated concepts
  • Cannot gauge immediate audience reaction
• What are the characteristics of television as a media type?


  • Provides both aural and visual elements
  • Closest resemblance to face-to-face communication
  • Capable of presenting complicated technical information
• What are the advantages and disadvantages of television?


  Advantages:

  • Communicates complicated messages effectively
  • Reaches both literate and illiterate audiences

  
  

  Disadvantages:

  • Accessibility issues in remote areas
  • High costs for production
• What are the characteristics of newspapers as a media type?


  • Read more than radio or television in the Philippines
  • Capable of creating awareness and shaping public opinion
  • Limited to literate audiences
• What are the advantages and disadvantages of newspapers?


  Advantages:

  • Presents technical data clearly
  • Influential in creating awareness

  
  

  Disadvantages:

  • Limited to those who can read
  • Expensive to produce
• What are the characteristics of online media?


  • Commonly used worldwide
  • Provides instant access to information
  • Faces issues with signal reception and false information
• What are the advantages and disadvantages of online media?


  Advantages:

  • Instant access to information
  • Can reach large audiences

  
  

  Disadvantages:

  • Accessibility issues
  • Spread of false information
• What are the characteristics of folk theater as a media type?


  • Culturally relevant
  • Easily available
  • Inexpensive to produce
• What are the advantages and disadvantages of folk theater?


  Advantages:

  • Culturally relevant and inexpensive
  • Ready to perform when needed

  
  

  Disadvantages:

  • Performers may lose control of messages
• What are the characteristics of wall paintings and billboards as media types?


  • Potentially available to large audiences
  • Can be cost-effective if well-located
• What are the advantages and disadvantages of wall paintings and billboards?


  Advantages:

  • Cost-effective per person
  • Can reach large audiences

  
  

  Disadvantages:

  • Easily ignored
  • Limited to simple messages
• What are the domains of development communication?


  1. Community Broadcasting
  2. Development Journalism
  3. Educational Communication
  4. Science Communication
  5. Community Communication
• What are the goals and channels of community broadcasting?


  Goals: Inform and educate about community issues

  Channels: TV, radio, social media
• What are the goals and channels of development journalism?


  Goals: Reportage to interpret, report, and promote development stories

  Channels: Print, online, and broadcast platforms
• What are the goals and channels of educational communication?


  Goals: Improve learning through media-based systems

  Channels: Audio-visual materials such as documentaries, booklets, and posters
• What are the goals and channels of science communication?


  Goals: Weaving ordinary experiences into science

  Channels: Papers, journals, mass media, face-to-face
• What are the goals and channels of community communication?


  Goals: Facilitate decision-making, advocacy, and social mobilization

  Channels: Interpersonal and group communication, small media
• What are the fields where development communicators work?


  1. Private Corporations
  2. International initiatives
  3. Local and National Government
  4. Mass Media
  5. Community-based Practice
• What traits should a development communication practitioner have?

  • Purposive
  • Pragmatic
  • Value-laden
• What are the types of development workers?

  1. Type A - Business Practitioner
  2. Type B - Professional Practitioner
  3. Type C - Calling Practitioner
• What is the main focus of development communication?

  To improve the lives of people, especially the poor and marginalized.