social learning theory states that we learn behaviour through both directly and indirectly, combining learning theory with social factors.
directly through positive and negative reinforcement and punishment
indirectly through observing and imitating a role model's behaviour, leading to us becoming vicariously reinforced or punished for behaiour.
Observational learning
children observe behaviour but also the consequences of behaviour
if the models aggressive behaviour is rewarded (or at least NOT punished) then the child will learn that aggression is effective in getting what they want
this is vicarious reinforcement
Bandura pointed out 4 cognitive conditions needed for observational learning to take place
4 mediational processes
attention, retention, reproduction, motivation
self efficacy is the extent to which we believe our actions will achieve desired goals
sense of self efficacy develops with each successful outcome
