psychology(memory)

• input: what is taken in from our environment
• encoding 1. encoding is the process of converting information into a form that can be stored in the brain
• encoding 2. there are three types of encoding: acoustic, semantic and contextual
• acoustic encoding: when we remember something by its sound e.g. rhyming words or songs
• semantic encoding: when we remember something because it has meaning to us e.g. names of people who have had an impact on your life
• contextual encoding: when we remember things based on where they happened e.g. remembering where you were when you heard about a tragic event
• storage: how memories are kept in the brain
• retrieval: the recall of stored memories
• output: information we recall or a behavioural response
• duration is how long a memory is stored for, it can be short term or long term
• capacity is the amount of information that can be stored in a memory store
• short term memory is the temporary store of information that is held for a few seconds to a few minutes (18-30 seconds)