SI-Content

• What is internalisation?


  occurs when a person accepts the group norms, privately and publicly. The change still persists outside the absence of the social group.
• What is identification?


  we conform to something because we value the group we are in, we publicly accept it even if we don't always agree entirely privately.
• What is compliance?


  the idea of going along with others in public, even though we privately disagree with the views- often links to the ideas of the fear of rejection and to gain social approval.
• Who put forward the two process model? 


  Deutsch and Gerard (1955)
• What are the two central needs concerned with the two process model?


  the need to be right and the need to be liked.
• What is normative social influence?


  the tendency to agree to the norms of the social group to gain social approval and avoid rejection. This may lead to a temporary change or compliance.
• What is informative social influence? 


  the idea that we agree because we agree with the majority view as we want to be correct and to be right. This may lead to a permanent change so internalisation.
• What is one strength of NSI linking to Asch's study? 


  Asch's study found that participants admitted to conforming due to a fear of a disapproval and to avoid rejection- conformity fell to 12.5% when asked to write down answers- shows at least some conformity is down to the desire to not be rejected.
• What is support for ISI linking to Todd Lucas study? 


  Lucas found that people were more likely to conform to an incorrect answer if the math's problem was more difficult- when it was easier, participants know the information and trust they are right. This links to ISI directly as its what it would predict.
• What is a criticism for NSI/ISI linking to Asch's study?


  Asch found that conformity is reduced when one other dissenting participant is present- this may be reduce down to NSI as social support is provided or ISI as it gives alternative social information. Therefore, it is difficult to separate as they often operate together in real world situations.
• What is a criticism relating to NAffilators? 


  Some people have a great concern for being liked and a strong need for affiliation- they have a strong desire for social relationships. Teevan (1967) found that that these people are more likely to conform- individual differences cannot be explained by one general theory of situational pressures.
• What did Schultz find?


  Schultz found that the he had the ability to change behaviour of hotel guests by leaving printed messages encouraging them to save energy- the messages detailing other guests are using fewer towels were most successful- this links to NSI.