increased understanding in different types of LTM led to programmes developed to help improve these memories
Belleville et al (2006) found that pps who received a programme to improve their episodic memory performed better on a memory test than the CG who didnt get the programme
strengthens value of theory + positive contributions in society
limitation- research into LTM based on case studies
e.g case of Clive Wearing, a brain damaged man who contracted a viral infection
this idiographic approach means that it is difficult to control variables as we are uncertain of what his brain looked like before he contracted herpes
this makes the findings specific to CW and may lack universality as case studies cant be generalised to wider populations