primary market research

• what is primary market research also known as?


  field research
• what are the types of primary market research

  • surveys - short closed questions
  • focus groups
  • questionnaires - longer and open and closed questions
  • observations
• what are the advantages of primary market research

  • specific to the business
  • relevant and up to date information

  • provides detailed information
  • can gather mix of qualitative and quantitive data
• disadvantages of primary market research

  • costly/expensive
  • time-consuming 

  • can be difficult to collect
• qualitative data is non numerical data that can be analysed through observation or interviews
• quantitative data is numerical data that can be measured using graphs, charts etc.