Mass media refers to all forms of communication that reach large audiences such as TV, Radio, Newspapers, Magazines, Internet, Social Networking Sites
The media can be defined as the means by which information, ideas or messages are communicated to people
Exposure to unrealistic beauty standards in the media can lead to body dissatisfaction, low self-esteem, and even the development of eating disorders.
Media plays a significant role in shaping societal beauty standards by promoting certain ideals of beauty through advertisements, TV shows, and social media influencers.
The main purpose of advertising is to persuade consumers to buy a product or service
Advertising is any form of paid promotion of goods/services
Social media has become an increasingly important platform for advertising products related to appearance and beauty.
Audiences
Groups of people who consume a particular type of content, such as a TV show, movie, or advertisement
Viewers
People who watch a video, advertisement, or broadcast
Customers
Individuals who have already made a purchase
Consumers
Individuals who purchase goods or services to satisfy their needs or wants
What are the purposes of using binary opposites in media analysis?
Create contrast
Highlight differences
Simplify complex ideas
Reinforce or challenge cultural norms
How does the Sephora "Black is Beauty" advert use the binary opposite of Black vs. White?
