Phase 1 - Government - urged people and drug addicts to stop donating blood
Phase 2 - General public - Fire service stopped mouth to mouth, Church mass refused communion wine, parents withdrew their children from school if there was a case
Phase 3 - Government - funded testing for HIV and screening of blood donations, catch phrase 'don't die of ignorance', Diana's handshake.
Phase 4 - Media - 1991Freddie Mercury concert raised 20 million for AIDS charity
Phase 5 - Public - people believed the anti-retroviral was a cure, this caused a spike in cases (from 1996)
Phase 5 - Health service - 1996 - scientists developed antiretrovirals
Phase 2 - Health services - doctors had to wear gloves and masks with enforced the idea that it was transmitted by contact