MEDIA 3

Cards (32)

  • What is the primary concern of media owners according to pluralists?
    Making profits by attracting large audiences
  • How do pluralists believe media owners can attract large audiences?
    By providing what the audiences want
  • What do pluralists and neophiliacs suggest about the rise of new digital media?
    • It undermines the traditional influence of media owners
    • It gives more power to ordinary people
    • It allows for diverse interpretations of events
  • Who are neophiliacs?
    Optimists who rapidly adopt and use new media
  • What impact has the internet had on media according to pluralists and neophiliacs?
    It has shifted power from media owners to ordinary people
  • What do pluralists believe audiences influence in the media?
    The content provided by media owners
  • How might ordinary people use new digital media to interpret events?
    By sharing their perspectives on social media platforms
  • What do neo-Marxists agree with Marxists about the media?
    They agree that the media spreads bourgeois ideology.
  • Why do neo-Marxists believe that media ideology is not micromanaged by owners?
    Because editors and journalists come from privileged backgrounds and share similar values with owners.
  • How do journalists support the dominant ideology according to neo-Marxists?
    They support it by choice, not because they are manipulated.
  • What demographic did the Glasgow University Media Group find dominated journalism in the 1970s?
    White, middle-class men.
  • What did the GMG identify about the media's role in disputes?
    They found numerous examples of the media taking the side of the powerful.
  • What percentage of top journalists in Britain were privately educated in 2018?
    51%.
  • What percentage of the general population in Britain is privately educated?
    7%.
  • What percentage of top journalists attended comprehensive schools?
    19%.
  • What percentage of the readership of top journalists attended comprehensive schools?
    90%.
  • What percentage of top journalists are white?
    94%.
  • What percentage of top journalists are men?
    55%.
  • What is Gramsci's concept of hegemony in relation to neo-Marxism?
    It refers to how bourgeois ideology becomes seen as common sense.
  • How are alternative views presented in the media according to neo-Marxists?
    They are often presented as extremist or ridiculous.
  • What effect does the acceptance of dominant ideology have on the audience?
    It leads the audience to see it as natural and common sense.
  • What is false class consciousness in the context of neo-Marxism?
    It is the misperception of one's social class and interests due to dominant ideology.
  • How do journalists' personal news values affect their reporting?
    They can develop critical, anti-establishment views occasionally.
  • What is the significance of agenda setting in media?
    It manages which issues are presented and which are hidden.
  • What does gatekeeping refer to in the context of media?
    It is the power to limit access to information.
  • How does the framework of dominant ideology affect media content?
    It means audiences have little real choice of media content.
  • What is a criticism of the hegemonic approach in media studies?
    It underestimates the power and influence of the owners.
  • How do owners influence media content according to the hegemonic approach?
    Owners appoint and dismiss managers and editors who step too far out of line.
  • Why are journalists' careers dependent on editors according to the hegemonic approach?
    Because journalists must gain approval of their stories from editors.
  • What do pluralists argue regarding the influence of media owners?
    They suggest that new globalized digital media has undermined traditional media owners' influence.
  • How has the rise of the internet affected media content control according to pluralists?
    It has put more control of media content into the hands of media users.
  • Why are certain positions, attitudes, and values more prevalent in the media according to pluralists?
    Because those are the ones that audiences demand.