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sociology
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MEDIA 3
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Created by
Diya Madhu
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Cards (32)
What is the primary concern of media owners according to pluralists?
Making
profits
by attracting large
audiences
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How do pluralists believe media owners can attract large audiences?
By
providing
what
the
audiences
want
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What do pluralists and neophiliacs suggest about the rise of new digital media?
It undermines the
traditional
influence of media owners
It gives more power to
ordinary people
It allows for
diverse interpretations
of events
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Who are neophiliacs?
Optimists
who
rapidly
adopt and use new
media
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What impact has the internet had on media according to pluralists and neophiliacs?
It has shifted
power
from
media
owners
to
ordinary people
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What do pluralists believe audiences influence in the media?
The content provided by
media owners
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How might ordinary people use new digital media to interpret events?
By sharing their
perspectives
on
social media platforms
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What do neo-Marxists agree with Marxists about the media?
They agree that the media spreads
bourgeois ideology
.
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Why do neo-Marxists believe that media ideology is not micromanaged by owners?
Because
editors
and
journalists
come from privileged backgrounds and share similar values with owners.
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How do journalists support the dominant ideology according to neo-Marxists?
They support it by choice, not because they are
manipulated
.
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What demographic did the Glasgow University Media Group find dominated journalism in the 1970s?
White, middle-class men
.
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What did the GMG identify about the media's role in disputes?
They found numerous examples of the media taking the side of the
powerful
.
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What percentage of top journalists in Britain were privately educated in 2018?
51%
.
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What percentage of the general population in Britain is privately educated?
7%
.
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What percentage of top journalists attended comprehensive schools?
19%
.
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What percentage of the readership of top journalists attended comprehensive schools?
90%
.
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What percentage of top journalists are white?
94%
.
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What percentage of top journalists are men?
55%
.
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What is Gramsci's concept of hegemony in relation to neo-Marxism?
It refers to how
bourgeois
ideology becomes seen as common sense.
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How are alternative views presented in the media according to neo-Marxists?
They are often presented as
extremist
or ridiculous.
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What effect does the acceptance of dominant ideology have on the audience?
It leads the audience to see it as natural and
common sense
.
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What is false class consciousness in the context of neo-Marxism?
It is the misperception of one's social class and interests due to
dominant ideology
.
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How do journalists' personal news values affect their reporting?
They can develop
critical
,
anti-establishment
views occasionally.
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What is the significance of agenda setting in media?
It manages which
issues
are presented and which are hidden.
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What does gatekeeping refer to in the context of media?
It is the power to limit access to
information
.
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How does the framework of dominant ideology affect media content?
It means
audiences
have little real choice of media content.
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What is a criticism of the hegemonic approach in media studies?
It underestimates the power and influence of the
owners
.
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How do owners influence media content according to the hegemonic approach?
Owners appoint and dismiss
managers
and editors who step too far out of line.
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Why are journalists' careers dependent on editors according to the hegemonic approach?
Because journalists must gain
approval
of their stories from
editors.
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What do pluralists argue regarding the influence of media owners?
They suggest that new
globalized digital media
has undermined
traditional media owners'
influence.
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How has the rise of the internet affected media content control according to pluralists?
It has put more control of media content into the hands of
media users
.
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Why are certain positions, attitudes, and values more prevalent in the media according to pluralists?
Because those are the ones that
audiences
demand.
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