MEDIA 6

• What is pluralism in the context of media and culture?

  Pluralism refers to the coexistence of multiple cultures and perspectives.
• How has globalisation affected cultural homogenisation according to the study material?

  Globalisation has not led to cultural homogenisation; different cultures respond uniquely to media.
• What is an example of a local version of a TV show that reflects cultural response to media output?

  Local versions of Big Brother.
• What is happening to national and local broadcasting in relation to Western media products?

  National and local broadcasting is not being overwhelmed; home-produced programs are replacing imports.
• What is a reason for the replacement of imported media products in many countries?

  Home-produced programs gel with local cultures.
• How are local programmes from developing countries impacting Western society?

  They are being exported and sometimes producing their own media products that reflect cultural origins.
• What is an example of a media product that reflects cultural origins in Western society?

  Bollywood films on Netflix.
• What does the global reach of modern media offer consumers?

  A wide diversity of cultural choices.
• According to Tomlinson (1999), what does globalisation involve in terms of culture?

  Globalisation involves hybridisation of cultures rather than direct cultural imposition.
• What is an example of hybridisation in music mentioned in the study material?

  Reggae music combines Jamaican folk genre 'mento' with American soul music.
• What is Afrobeats and how does it reflect cultural blending?

  Afrobeats is a Nigerian music genre that combines West African styles with American funk, jazz, and soul.
• How do people interact with both Western/global cultures and their own local cultures?

  People can pick and mix elements from both cultures.
• What role does new media technology play in popular culture?

  New media technology enables people to generate their own popular culture.
• How does new media technology affect people's relationship with Western media conglomerates?

  It allows people to be active creators rather than passive consumers.
• What is an example of hybridisation in food?

  Mulligatawny soup
• What cultural influences contributed to the creation of Mulligatawny soup?

  English-Indian cultures during British rule in India
• How does Mulligatawny soup reflect hybridisation in cuisine?

  • Mix of meats, spices, and rice
  • Represents a blend of English and Indian culinary traditions
  • Emerged during the British colonial period in India
• What does the globalisation of popular culture in food allow people to do?

  Travel around the world without eating food from other cultures
• What is a recognizable feature of McDonald's restaurants worldwide?

  The décor and the menu
• What does the globalisation of food culture signify in terms of dining experiences?

  • Standardization of food offerings
  • Familiarity with international fast-food chains
  • Reduced exposure to authentic local cuisines
• What time period does modernity refer to?

  1650-1950
• What are some key characteristics of modernity?

  Industrialisation, urbanisation, nation state building, and belief in progress through science
• What is the starting point of postmodernity?

  1950
• How is society described in postmodernity?

  Radically changing, global, media saturated, hyperreal, consumerist, culturally diverse, sceptical, and uncertain
• What roles do media and globalisation play in the transition from modern to postmodern society?

  They have both played a role in the move from a modern to a postmodern society
• What are the main differences between modernity and postmodernity?

  • Modernity (1650-1950):
  • Industrialisation
  • Urbanisation
  • Nation state building
  • Belief in progress through science
  • Postmodernity (1950-):
  • Radically changing society
  • Global and media saturated
  • Hyperreal and consumerist
  • Culturally diverse
  • Sceptical and uncertain about politics, science, and truth