Types of conformity

• what are the different types of conformity?


  Compliance, internalisation & identification
• define compliance 


  going along with others in public but privately not changing opinions and or behaviours
• what does compliance result in?


  superficial change. as soon as the pressure stops the behaviour also stops
• define identification


  publicly changing our opinions to be accepted by the group, even if we don't privately agree with everything the group stands for
• identification = because you LIKE the group
• define internalisation 


  when someone genuinely accepts the group norms. private & public change of opinions/behaviour
• internalisation = usually a long-term change