Milgrams Variations

• When location changed to a rundown office block 48 % of participants were fully obedient
• When the experimenter gave instructions over the phone 22 % of participants were fully obedient
• When a non-uniformed experimenter gave instructions 20 % of participants fully obeyed
• the rundown office block was in the shopping district of Bridgeport
• in the rundown office block, participants were told it was being run by a private firm
• All of these variations are demonstrate situational factors that encourage dissent (different opinion)