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marketing
business
16 cards
marketing
business
17 cards
Cards (58)
primary
the primary
sector
of industry involves business that
extract natural goods out of the earth
secondary
in the secondary
sector
of businesses are involved in
making things
(
manufactoring)
tertiary
businesses
provide a service
quaternary
provide information
services
such as advice
private
profit
making firms
public
owned by the
government
third
non-profit
making firms
aims of
private
maximise
profit
expansion
aims of
public
provide the best
service
stay within
budget
aims of
third
promote
and
support
a worthy cause
maximise
donations
private sector org
a company who sells a % of their business to
family
or
friends
for a profit
shares
are not available to buy on the
public stock market
minimum
of one shareholder
public limited company
a company who sells a % of
ownership
on the
public stock market
minimum
of two shareholders
both (public and private orgs)
owned by
shareholders
controlled by
directors
both
limited liability
advantages of
ltd
finance can be raised from
selling
ownership
- unlike bank loan no
debt
or
interest
control of the company is
not
lost
to
outsiders
-shares
not
sold
on
stock
market
decision making is not
diluted
to
randoms
limited
liability
- lose only what they have invested not personal assets
disadvantages of
ltd
profits are shared
amongst
more
people
(
shareholders
)
shares cant be sold on the
public stock market
-
limits
finance
available
must abide by the
company's act
- must produce
annual accounts
which can be viewed by competitors
public limited company
advantages
large amounts of finance can be raised from selling
shares
on the
stock market
- no
debt
no
interest
easier to
borrow
funds
from
lenders
-
limited liability
and large size a plc is seen as
less
risky
limited liability-
only lose what they invest in
public sector org
owned by the
gov
run by a board of
Councillors
, appointed by the gov
aim to provide the best service for the state
multinationals
features
has a
home base
often has a
global brand
large
budgets
strong influence on
economies
benefits of
multinationals
larger market that allows for increased sales and different target markets
closer to the source of raw materials reduced transport costs
access to cheaper raw materials
explotation of local resources ( lower labor costs)
may reduce risk ( if a country enters
recession
)
greater global demand allows for economies of scale
may be given a government grants and incentives to locate in a country
disadvantages of
multinationals
consumers more aware of ethical behaviour-
tax avoidance methods
exchange rate
uncertenty
lanuguage barriers can impact communication
increased competition
corporate social responsibility (csr)
is beyond the
requirement
of the law
csr
- employment
treat your staff well ( above
national wage
)
employ older people and offer working practices to support them
equality measures
csr
- enviroments
selling sustainable goods-
fair trade
recycling using less packaging and reduce firms
carbon foot print
eco friendly production methods and
renewable energy
csr
- community
donations to
charity
engagement with local schools to advance
education
internal business objectives
improve
obsenteeism
figures
stay within
budget
improve staff morale
increase
productivity
meet
company objectives
See all 58 cards
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