CARLING, Demographics and Psychographics

• semiotics - symbols and signs are loaded with cultural, contextual significance. audiences interpret signs according to their cultural competencies.
• cultural competency - ability to understand and use the language and customs of another culture.
• Demographics - the observable characteristics of a specific audience segment.
• Psychographics - The study of the psychological characteristics of a group of people.
• What are some examples of psychographics?


  Personality, values, lifestyle, attitudes, interests
• What are some examples of demographics?


  Age, gender, race, location, employment status
• What anagram do we use when analysing media products?


  CARLING
• C - Context (Social, economical, historical, political, cultural)
• R - Representation (How does this product represent society, how does it portray women/men/minorities etc.)
• L - Language (Is there any slang or dialect used, is it formal or informal language)
• A - Audience (Who is it aimed at, what age range, socio-economic class etc.)
• N - Narrative (Storytelling techniques, plot, characterisation, themes)
• G - Genre (Does the genre fit with the audience, is it realistic or fantasy)
• N - Narrative (Does the narrative have a clear beginning middle and end, is it linear or nonlinear)
• Zeitgeist - spirit/contexts of the time
• An effective media product will reflect the zeitgeist.
• What are the demographic social grades?


  ABC1C2DE