MEDIA 7

• What type of society do we live in according to Baudrillard?

  A media-saturated society
• How do media images affect our perception of reality?

  They dominate and distort the way we see the world
• What is hyperreality?

  It is the inability to distinguish between real life and a media version of real life
• What happens to the distinction between reality and fiction in a media-saturated society?


  They are blended together, making it unclear where reality ends and fiction begins
• What do media present according to Baudrillard?

  Simulacra
• What are simulacra?

  Artificial make-believe images of reproductions or copies of real events
• How does Disneyland exemplify hyperreality?

  It creates an illusion that satisfies our imagination, making it feel real despite being artificial
• What features of Disneyland contribute to its hyperreality?

  Main street and full-sized houses designed to look realistic
• How does McDonald's illustrate the concept of hyperreality?

  People crave the idealized burger from advertisements rather than the actual product served
• What does the phrase "rose-coloured glasses of hyperreality" imply?

  It suggests that our perceptions are distorted by idealized fantasies rather than reality
• What does living in hyperreality mean for our interaction with reality?

  We become disconnected from what is real and interact with idealized fantasies instead
• Does the concept of hyperreality imply that the burger at McDonald's is not real?

  No, it means we perceive an idealized version rather than the actual burger