Types and Explanations of Conformity

• What is conformity?

  Yielding to group pressure
• What are the three types of conformity?

  1. Compliance: Public agreement, private disagreement
  2. Identification: Changing behaviour and opinions to match those of the group because there is something about the group we value, temporary change
  3. Internalisation: Deep conformity, both public and private change
• What is compliance in terms of conformity?

  Public agreement, private disagreement
• How does identification differ from compliance?

  Identification involves conforming to a group with a temporary change
• What is internalisation in conformity?

  Deep conformity, both public and private change
• What are the two main explanations of conformity?

  1. Normative Social Influence (NSI): Desire to be liked, social acceptance
  2. Informational Social Influence (ISI): Desire to be right, ambiguous situations
• What does Normative Social Influence (NSI) refer to?

  Desire to be liked, social acceptance
• What is the main motivation behind Informational Social Influence (ISI)?

  Desire to be right in ambiguous situations
• How do NSI and ISI differ in their motivations for conformity?

  NSI is motivated by social acceptance, while ISI is motivated by the desire to be correct