Evaluation

• Highly scientific 


  Measurement of objective behaviour in highly controlled settings
• Skinner box - could find cause and effect
• Extrapolation issues due to humans having mental processes occur that don’t happen in animals
• Generalisation being an issue due to animal studies
• Supporting evidence


  Little Albert study by Watson and Rayner
• Application to real life

  Classical conditioning used in treatment for phobias with systematic desensitisation

  Operant conditioning used in prisons and schools with token economy
• Environmentally deterministic approach - suggests that humans have no free will on their behaviour