Evalution

• Supporting evidence


  Bandura’s bobo doll experiment
• Strengths of research methods 


  • Highly controlled lab experiment
  • Cause and effect established
  • Matched pairs design
  • More than observer - correlation coefficient of 0.89
• Research methods weakness 


  • Population validity - children were all from same nursery and ages 3-5
  • Ecological validity - use of artificial task
• Application to real life


  • Used in advertising
  • Used in public health campaigns, during Covid, BAME groups
• Comparison to Behaviourist Approach 


  Behaviourism ignores cognitive processes between stimuli and response

  Behaviourist research uses animals which has extrapolation issues
• Debates


  Exclusively nurture approach