Commercialisation

• What is the main focus of commercialism in sport?

  Making a profit from sport
• How does sport benefit from commercialism?

  Increased revenue helps improve participation and performance
• What are the three main groups involved in commercialism in sport?

  Sport, media, and sponsors
• How does the media benefit from the commercialisation of sport?

  High profile sports stories attract audiences
• What role do sponsors play in the commercialisation of sport?

  Sponsors provide funding essential for sport's growth
• What is the 'golden triangle' in the context of sport?

  The interlinking of sport, media, and sponsorship
• What are some negative effects of commercialism in elite football?

  It may destroy community-based links between supporters and clubs
• Who was Charlotte Cooper?

  A five-times Wimbledon winner
• What was significant about the stadium built for the 1908 London Olympic Games?

  It seated over 68,000 spectators
• How many spectators regularly attended football games in the early 1900s?

  Over 40,000 spectators
• Why is funding crucial in modern sports?

  It helps engage participants and spectators
• How has global media coverage affected elite sports?

  It has made them a lucrative business
• What does increased revenue from commercialism help achieve in sports?

  It helps improve performances and attract support
• What is a significant influence on sport today?

  Sponsorship and the media
• How does commercialism affect individual sportspeople?

  It increases their opportunities and support
• What is the relationship between elite sport and sponsorship?

  Sponsorship is essential for elite sport's growth
• What are the benefits and drawbacks of commercialism in sport?

  Benefits:

  • Increased revenue for sports
  • Improved participation and performance
  • High profile for sponsors

  
  

  Drawbacks:

  • Potential loss of community ties
  • Changes in traditional sports values
• The golden triangle shows the relationship between sport, the media and sponsorship. It represents the commercial – money-making – nature of sport.

  
• These are examples of the golden triangle

  
• What is the role of the media in sport?

  It manages and markets sport for profit
• How does the media influence the globalization of sport?

  It provides opportunities for international competition
• What are the types of media that influence sport?

  • Television (local, national, pay-per-view)
  • Radio (analogue, digital)
  • Press (newspapers, magazines, books)
  • Films (cinema, DVD, online)
  • Internet (websites, blogs, streaming)
  • Social media (Facebook, Twitter, Instagram)
• What are some positive influences of the media on sport?

  It raises awareness and promotes healthy lifestyles
• How does the media showcase positive values in sport?

  By presenting inspiring role models and success stories
• What negative effects can the media have on sport?

  It can intrude on performers' privacy and undermine confidence
• How might media coverage reinforce inequalities in sport?

  By limiting coverage to traditional sports and groups
• What is a potential negative effect of TV replays on sportsmanship?

  They may encourage questioning of officials' decisions
• What is one way the media can generate revenue for sport?

  By attracting investment and sponsorship
• How does the media celebrate effort and success in sport?

  By publicizing achievements and inspiring stories
• What are some ways the media can undermine officials in sport?

  By showcasing negative behavior and biased coverage
• How can the media motivate people to participate in sports?

  By showcasing positive role models and events
• What is one way the media can educate spectators?

  Through analysis and commentary on events
• How does the media affect the perception of athletes with disabilities?

  It can inspire and change societal perceptions
• What impact does media coverage have on spectator attendance at live events?

  It can reduce attendance through biased coverage
• How might the media incite distrust between groups in sports?

  By reinforcing negative stereotypes and biases
• What is the significance of the term "golden triangle" in sports media?

  It refers to the relationship between sport, media, and sponsorship
• What is one example of a major international sporting event?

  The World Cup
• How does the media help in the globalisation of sport?

  By providing coverage of international events
• What are the implications of media editing coverage of sports events?

  It can lead to incomplete or biased narratives
• How can the media motivate people to take part in sports?

  By showcasing inspiring stories and achievements