types of data

Cards (11)

what is qualitative data
expressed using words
what is a strength of qualitative data
it tends to have external validity and offers much more detail to the researcher
what is a drawback of qualitative data
it isn't very objective and isn't summarised statistically so data comparison are harder to find
what is quantative data
data that is expressed numerically
what is a strength of quantative data
the data is more objective and is simple to analyse
what is a drawback of quantative data
it is more narrower in scope and meaning and it may not have a real life application
what is meant by primary data
it refers to original data collected by the researcher - it is first hand
what is a strength of primary data
it is accurate as it came from the participants themselves
what is meant by secondary data
it refers to data collected by someone other than the person conducting the research
what is a strength of secondary data
the data may already exist so less time is wasted on conducting research
what is a drawback of secondary data
the data found may be incomplete or outdated