Outline Bickmans variation of Milgram's study
Explores uniform as a situational factor that affects obedience
Three male actors - one dressed as a milkman, one dressed as a security guard, one dressed in ordinary clothes
Asked members of the public - pick up a bag, give someone money for a parking meter, stand on the other side of the bus stop which says 'no standing'
Results : Security guard = 76% obedience, Milkman = 47% obedience, Pedestrian = 30% obedience
People are more likely to obey when instructed by someone in a uniform as that creates a sense of authority of power