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Absorption of triglycerides
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Exchange of gases in the lungs
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Methods of reasearch
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Zimbardo study
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Social influence 1
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Cards (226)
What are the strengths of the biological approach?
Uses
scientific methods
for investigation.
Provides real-world applications, such as
drug therapies
for mental disorders.
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What is a practical application of the biological approach?
It has led to the development of
psychoactive drugs
to treat serious mental disorders.
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How do antidepressant drugs work according to the biological approach?
They increase levels of
serotonin
at the
synapse
to reduce depressive symptoms.
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What is a counterpoint to the effectiveness of antidepressant drugs?
Antidepressant
drugs
do
not
work
for
everyone
, indicating
variations
in
effectiveness.
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Hormones
play an important role in controlling our behaviour, particularly during
puberty
.
What is the focus of the biological approach in psychology?
It investigates
genetic
and
neurochemical
factors.
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What types of methods does the biological approach use?
It uses a range of
precise
and objective methods.
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What is one example of a scanning technique used in the biological approach?
FMRI
(Functional Magnetic Resonance Imaging).
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Why are scanning techniques like FMRI considered objective?
They assess
biological
processes in ways that are not open to bias.
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What is a strength of the biological approach in psychology?
It is based on
objective
and
reliable
data.
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What effect do drugs that treat clinical depression have on neurotransmitters?
They increase levels of
serotonin
at the synapse.
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What is the outcome for people with depression who use these psychoactive drugs?
They are able to
manage
their
condition
better.
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How do psychoactive drugs help in treating clinical depression?
Increase
serotonin
levels at the
synapse
Reduce
depressive
symptoms
Allow better management of depression
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What is a potential benefit of antidepressant drugs according to the study material?
They allow
individuals
to live a relatively normal life.
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How does the finding of Cipriani et al (2018) challenge the biological approach to depression?
It suggests that
brain chemistry
alone may not account for all cases of depression.
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What is a limitation of the biological approach to explaining behavior?
Explanations are
deterministic
They see behavior as governed by internal,
genetic causes
Suggests lack of control over behavior
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How is the expression of genotype influenced according to the study material?
The expression of genotype (
phenotype
) is heavily influenced by the
environment
.
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Do genetically identical twins always act and think the same way?
No
, not every
genetically identical twin acts
and
thinks exactly
the
same.
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If Tesco's sales are 7,326,927 and total market sales are 241,011,680, what is Tesco's market share?
Approximately
30.5%
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What is market orientation?
Continuously identifies and analyzes
customer needs
Sensitive to
customer requirements
Adapts products accordingly
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What is primary
research?
Gathering new information
directly
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What are some methods of primary research?
Surveys
,
focus groups
, and
observations
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Why is it important to understand customer needs?
To
successfully
satisfy their expectations
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What is the goal of market research?
To
quantify
likely demand for a product
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What does market orientation focus on?
Customer preferences
and needs
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How can businesses react to changes in the market?
By
preparing
for and
adapting
to changes
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What is the purpose of determining buyer's patterns?
To identify demand for
products
or
services
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How can loyalty customers impact a business?
They can increase
repeat purchases
and
sales
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What is market segmentation?
Dividing a market into distinct groups of
consumers
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What is market segmentation?
Dividing a market into
identifiable
groups
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What is the purpose of market segments?
To identify groups with
shared characteristics
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What is demographic segmentation?
Dividing the market by
gender
, age, etc.
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What factors are included in demographic segmentation?
Gender
,
age
,
income
,
social class
,
ethnicity
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What is psychographic segmentation?
Grouping consumers by
attitudes
and lifestyles
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How might a travel agent use psychographic segmentation?
By targeting
extreme sports enthusiasts
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What does behavioral segmentation focus on?
How
consumers
relate to
products
or services
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What are the features of behavioral segmentation?
User rate: categorizing by
purchase frequency
Loyalty: based on consumer
loyalty levels
Time and date of consumption: when products are used
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What is a benefit of market segmentation?
Better matching of
customer needs
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How can businesses increase customer loyalty through segmentation?
By creating separate products for
segments
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How does market segmentation help in marketing products?
Allows marketing a
wider
range of
products
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