Social learning theory

• Bandura 1973


  behaviour is learned via observation and imitation
• identification 


  connection between observer and role model based on similar characteristic (age/gender)
• vicarious reinforcement

  leading through consequences of role models behaviour (gain reward or avoid punishment)
• mediations processes (bandura)

  1. attention
  2. retention
  3. production
  4. motivation
• Bandura 1961


  modelling / imitation experiment with bobo doll
• Bandura 1963


  vicarious reinforcement experiment with bobo doll (aggression)
• SLT strengths

  • practical applications
  • led to treatment of phobias
  • in a lab = controlled
• SLT weaknesses

  • ignored EVs (prior exposure to aggression / biological factors)
  • lacks emotional validity
  • demand characteristics