2017

• GLASTONBURY

  AUSTERITY

  MAYBOT

  BREXIT

  LEADING IN OPINION POLLS MISLEADING

  EFFECT OF DEMENTIA TAX

  SOCIAL MEDIA
• G – Glastonbury

  Jeremy Corbyn appeared at Glastonbury Festival, helping him connect with young voters.

  • Boosted youth enthusiasm and turnout rose to 58% among 18–24s.
• A – Austerity

  After 7 years of Conservative austerity policies, many voters were unhappy.

  • Labour campaigned to end austerity and invest in public services, gaining support.
• S – Social Media

  Labour ran a strong online campaign, especially with young voters.

  • Viral videos and memes boosted support.
  • Labour’s digital engagement outperformed the Conservatives.
• E – Effect of ‘Dementia Tax’

  Tory manifesto proposed social care reforms dubbed the “dementia tax.”

  • Huge backlash forced a U-turn — seen as weak leadership and cost votes.
• L – Lead in Opinion Polls Misleading

  Tories started with a 20-point lead, but it narrowed rapidly.

  • Final result: Conservatives lost their majority, ending with 318 seats (down 13).
  • Labour gained 30 seats, ending with 262.
• B – Brexit

  May called the election to strengthen her hand in Brexit talks, but the issue became muddled.

  • Labour avoided taking a clear stance but focused more on domestic policies.
• M – ‘Maybot’

  Theresa May was seen as robotic and repetitive, especially in interviews.

  • Avoided debates and repeated slogans like “strong and stable” — led to criticism and mockery.