2019

• 2019 B O R I S
• 2019 B - Brexit Strategy:

  • Stat: The Conservatives won 78% of Leave voters, as Johnson’s clear “Get Brexit Done” slogan resonated with those frustrated by the delay.
  • Explanation: Johnson’s commitment to finalizing Brexit contrasted with Labour’s more complex, second-referendum proposal.
• 2019 O - Overwhelming Media Presence:

  • Stat: Conservatives outspent Labour by nearly double in digital ads, dominating social media and online campaigns.
  • Explanation: The Conservatives used targeted messaging, including social media, to appeal to both traditional and new demographics.
• 2019 R - Dealignment in the ‘Red Wall’:

  • Stat: Conservatives made significant inroads in Labour’s traditional “Red Wall” seats, winning 33 traditionally Labour seats in northern England.
  • Explanation: Many working-class voters switched to the Conservatives, driven by Brexit and a desire for change.
• 2019 I - Internal Labour Division and Leadership Issues:

  • Stat: Corbyn’s approval rating dropped to 22%, with many viewing his leadership as weak and indecisive.
  • Explanation: Labour’s internal struggles and Corbyn’s perceived unpopularity hurt the party’s ability to present a united front.
• 2019 S - Simple Messaging:

  • Stat: The “Get Brexit Done” slogan became a rallying call, contrasting with Labour’s more complex messages.
  • Explanation: The simplicity and clarity of the Conservative message resonated with voters looking for resolution.