Score Print Advert

• What is the main subject of the text?

  The text discusses advertising and its representation of gender roles.
• How does the text describe the portrayal of men in advertisements?

  Men are often depicted as strong and protective figures.
• What does the text suggest about the target audience of advertisements?

  The target audience is influenced by the portrayal of gender roles in ads.
• What does the text imply about the representation of women in advertisements?

  Women are often shown in a submissive or secondary role.
• What is the significance of the phrase "cognitive dissonance" in the context of advertising?

  It refers to the conflict between the idealized image presented and reality.
• How might the portrayal of men and women in advertisements affect consumer behavior?

  It can shape consumer perceptions and expectations of gender roles.
• What historical context does the text provide regarding advertising in the 1960s?

  It highlights the traditional gender roles and standards prevalent during that time.
• What does the term "ethnic diversity" suggest in the context of the text?

  It refers to the representation of various ethnic groups in media and advertising.
• How does the text describe the impact of media on beauty standards?

  Media often promotes narrow definitions of beauty that can affect societal norms.
• What are the implications of the phrase "white Caucasian man" in the context of advertising?

  It suggests that advertising often centers around a specific demographic, reinforcing stereotypes.
• What does the text imply about the evolution of advertising standards over time?

  Advertising standards have changed, reflecting shifts in societal views on gender roles.
• How can advertisers use the information about gender roles to improve their campaigns?

  By creating more inclusive and diverse representations of gender in their ads.
• What are the key characteristics of male and female portrayals in advertisements from the 1960s?

  • Male portrayals: Strong, protective, dominant
  • Female portrayals: Submissive, secondary roles
  • Reflect societal norms and expectations of the time
• What are the effects of advertising on societal beauty standards?

  • Promotes narrow definitions of beauty
  • Influences consumer perceptions
  • Can lead to unrealistic expectations
• How can understanding gender roles in advertising benefit marketers?

  • Helps create targeted campaigns
  • Encourages diverse representation
  • Aligns with changing societal values