MIL (Codes and Convention)

• What is the focus of media audiences in media studies?

  How audiences are identified, constructed, addressed, and reached
• How do audiences interact with media texts?

  They find, choose, consume, and respond to them
• What do media technologies refer to?

  The kinds of technologies available for media production
• What impact do media technologies have?

  They affect the production process and the final product
• What is the role of media agencies and ownership?

  To identify who produces and owns media texts
• What aspects are considered in media representation?

  The portrayal of things, places, and people in the media
• What does the term 'genre' mean?

  'Type' or 'class' in media studies
• How can genres be recognized?

  By their common set of distinguishing features
• What are codes in media studies?

  Systems of signs that create meaning
• What are conventions in media studies?

  Generally accepted ways of doing something
• How do codes and conventions work together in media studies?

  • Codes are systems of signs that create meaning.
  • Conventions are accepted ways of doing something.
  • They are used together to analyze genres.
• How does lighting function in the horror genre?

  Side and back lighting is used to create mystery and suspense
• What are technical codes in media studies?

  Ways in which equipment is used to tell the story
• What are the basic camera shots used in media production?

  • Extreme Wide Shot
  • Wide Shot
  • Medium Shot
  • Medium Close-up
  • Close-up
  • Extreme Close-up
  • Two Shot
  • Cut Away
  • Over the Shoulder
  • Point of View
• What is the rule of thirds in photography composition?

  The focal point is at the intersection of horizontal and vertical lines
• What does depth of field refer to in photography?

  The objects that are in focus and out of focus
• What are symbolic codes in media studies?

  Elements that show what is beneath the surface of what we see
• What are written codes in media studies?

  The use of language style and textual layout
• What are the major elements of a symbol in media studies?

  • The content: what the symbol represents
  • The form: what the symbol itself is