types of conformity

• conformity means changing behaviour in order to fit in with a group
• three types of conformity

  1. compliance
  2. identification
  3. internalisation
• compliance - going along with it publicly but holding a different view in private (temporary change)
• identification - conforming to the group because we value it - prepared to change views to be accepted by it
• internalisation - conforming to the group because you accept its norms , you agree privately as well as publicly