when does maintenance rehearsal occur? when we repeat material to ourselves over and over again and if we rehearse it for long enough it passes into our LTM
counterpoint to the strength of MSM: - we form memories in everyday life related to useful things (names, faces) but studies that support MSM use digits, letters (jacobs), words (baddeley) and consonant syllables (p + p)
T - MSM may not be a valid model of memory in everyday lives