Attitude

• What is the definition of attitude?

  A predisposition to act in a particular way towards something or someone in a person's environment.
• What does the term "predisposition" mean in the context of attitude?


  It refers to a tendency or bias.
• What are the two types of attitudes mentioned?

  Positive (favouritism) and negative (prejudice).
• How does an emotional response relate to attitudes?

  An emotional response influences behaviour and typical actions towards an attitude object.
• What is an attitude described as in terms of learning?

  An attitude is a learned, typical response based on a belief about an attitude object.
• How can attitudes change over time?

  Attitudes can last a lifetime but are unstable, meaning they can be changed.
• Give an example of a positive attitude in sports.

  An athlete may have a positive attitude towards training as it is enjoyable and they believe it benefits performance.
• Provide an example of a negative attitude towards a sport.

  A person could have a negative attitude towards women's weightlifting as they believe it to be a sport more suited to men.
• Factors affecting attitude formation

  • previous experiences
  • media
  • norms of social groups
  • peers
  • religious beliefs
  • cultural factors eg gender
  • education
  • role models
• What are the components of the Triadic Model


  Cognitive

  Affective

  Behavioural
• Components of persuasive communication in methods of changing attitude

  Persuader

  Recipient

  Message

  Situation
• What are the three components that make up an attitude according to the Triadic Model?

  Affective, cognitive, and behavioral components
• What does the affective component of attitude refer to?

  The emotional aspect of attitude
• How does enjoyment relate to the affective component of attitude?

  Enjoyment produces a positive emotional feeling
• Give an example of the affective component of attitude.

  I enjoy the physical feeling when I run
• What does the cognitive component of attitude involve?

  The belief or knowledge a person has about the attitude object
• Provide an example of the cognitive component of attitude.

  Running helps to improve my cardiovascular system
• What is the behavioral component of attitude?


  The response or behavior toward the attitude object
• How does the cognitive and affective components influence the behavioral component?

  If both are positive, the response to the attitude object will be positive
• Give an example of a positive behavioral response based on cognitive and affective components.

  I believe running has fitness benefits and the activity is enjoyable, therefore I will run
• What is the method of attitude change that involves verbal persuasion?

  Persuasive communication
• What are the four components of persuasive communication theory?

  The persuader, the recipient, the message, and the situation
• Who is an example of a persuader in the context of attitude change?

  The coach of the team
• How does the recipient influence attitude change?

  An attitude is easily changed if the recipient really wants it to change
• What should the message in persuasive communication do?

  It should be presented in a way that makes the player want to change
• How does the situation affect attitude change?

  Attitudes are changed more easily if other persuaders are present
• What is cognitive dissonance?

  It is the conflict between two ideas that causes psychological discord
• How can changing one component of the Triadic Model affect attitude?

  It can change the whole negative attitude
• What motivates a person to restore balance between attitude components?

  The drive for consonance
• How can changing the cognitive element of attitude be achieved?

  By changing the belief or knowledge about the attitude object
• Provide an example of changing the cognitive element of attitude.

  Learning to swim helps to keep you safe
• How can changing the affective element of attitude be achieved?

  By changing emotions or feelings about the attitude object
• Provide an example of changing the affective element of attitude.

  Learning with toys is fun, and the water in the learner pool is warm
• How can changing the behavioral element of attitude be achieved?

  By changing the action toward the attitude object
• Provide an example of changing the behavioral element of attitude.

  Using mechanical guidance or simplifying the task makes swimming easier