Vogue

• Roland barthes - Sophie loren and her elegant yet exotically other dress codes reinforcing the connotations of difference combined with the beauty ideal readers should find aspirational
• Make up adverts emphasising the use of lipstick and eyeshadow to connote that a woman must be sexually appealing to members of the opposite sec as the norms of 1960s society, feminine beauty as norm
• Exotic photoshops of picnic article, contain contain of freedom and travel being good for the soul encouraging women to break away from more traditional roles of the happy housewife
• Tanned Italian actress Sophie loren in Arabesque head gear was renowned for high impact glamorous dressing
• The teal typography is specified to July in 1965 in keeping with the aesthetic motif. The masthead merges into Sophia lorens headscarf. There is no embossing of the masthead
• Cover lines, the use of alliteration with marvellous mad midsummer' and sand swim sea sun is a persuasive technique to engage the audience. The composition of these cover lines is minimalist. Low right number of cover lines in the bottom right hand corner in a teal italic font. The teal asethetic matches Sophia lorens costume with the typography
• Structuralism : freedom vs motherhood, most of the text features more one sided concept, opposites that aren't even featured in text beauty ugliness, rich poor, succesful Ness failure, thin fat
• Picnic article, photoshoot across multiple foreign locations using the classic British as inspiration. The aspiration the opening paragraph creates by the larger painting reinforced as the epitome of high class British snobbery. Clearly appealing to the intellectual
• Juxtaposition between the woman and natives of the country the shoot the country was taking place
• Article giving money advice to female readers. Only article in magazine not overwhelmed by implementation of images. Article written on a sidebar over 2 pages. Style of article is personal and reference authors 9wn personal experiences
• Heatwave holiday : what to wear on holiday featuring the latest fashion trend of 1965. All feature the same model and minimalist text limited to both above and below main images. Text written in the first person almost a letter, home to friend /loved one direct mode of address.
• All photos are framed with context and description of fashion of what model is wearing. Written like a postcard from home all perpetuating holiday theme.
• Both the full page adverts for cosmetics eye liner and cutex lipstick are in full colour emphasising the importance. Funding the magazune through advertising revenue, those glossy covers aren't cheap
• Revlon uses a painting of a woman's face with an emphasis on her more vividly coloured eyes. Dense text in the lower third of the advert focusing on each of the 4 types of cosmetic product pfomofdf within the text.
• Cutex uses a photograph of a model head and shoulder with a leafy background
• Advert promoting imperial leather soap a fairly high end luxurious product compared with similar brands. Mode of address directed at child
• heatwave holiday , all feature the same model and minimalist text limited to text both above and below main images. text is written in the first person almost a letter home to a loved one with direct mode of address.
• all photos are framed with context and description of what the model is wearing . written like a postcard from home all perpetuating the holiday theme
• props such as the fan both ceiling and freestanding and cooling white colour scheme combine with the model's revealing fashion to reinforce heatwave of the title
• both the full page adverts for cosmetics revlon eye liner and cutex lipstick are in full colour emphasising their importance in funding the magazine through advertsising revenue , those glossy covers aren't cheap
• revlon uses a painting of a woman's face with an emphasis on her more vividly coloured eyes, establishing colours ,
• dense text in the lower third of the advert focusing on each of the 4 types of cosmetic product . cutex uses a real photograph of a model head and shoulders with a leafy background emphasing nature
• soap advert , advert promoting imperial leather soap a fairly high end product compared with similar brands emphasising the extravagant appeal of the magazine featuring the ad . hier direct of address is directed at child highlight importance in context of motherhood
• direct nhature of the text underneath the photograph it adopts an imperative tone you want your skin that feels soft. smaller text beneath this informing the reader of similar product by same brand . product appears in bottom right
• sophie loren a very kind of exotic beauty , beautiful role model for women, the close up of sophie loren makes her seem powerful and a role model , she seems wealthy rich has jewels on
• the exotic nature of her image may reflect stuart hall ideas about the use of of middle eastern stereotypes representing ethnic minorities as other
• the financial article on vogue featuring a working female expert would have been quite unusual , quite counter-typical representation of women
• interview with a woman called sheila black reoresented as being in position of power , woman being financially independent challenges the historical context when women were financially controlled by their husbands . started to become shifts in the way gender represented in society
• the choice to represent women as having financial power might reflect the wealth and class of the typical vogue reader AB socioeconomic group , more wealthy more likely to have their own finances and money
• the inclusion of an article that gives basic definitions of financial terms might suggest that women don't understand economics and investments , still very new to women represents the new changes in the 60s of women gaining some independence from their husbands and their fathers
• represents woman as not being completely independent yet woman relying on their husbands a lot having a lack of privacy , the copy suggests that woman are still relaint on their husbands in msny ways unable to keep finances secret
• the other pages offer fairly conventional representation for the 1960s often showing them as domestic or sexualsied
• the cutex advert denotes a woman with bare shoulder which suggest nuidty phrases that suggest nudity 'bare essentials' 'birthday suit ' 'barely decent' the shade names have connotations of nudity suggesting that showing flesh and being sexualsied are important for women
• use of phrase are you woman enough which connotes that you need to be naked to be beautiful and sexualised , feminity linked to being sexualised . very reflective of the way women were and still are represented
• in the revlon advert we see very similar representations woman are called alluring and begulling connote that a women's role is to attarct others visually
• image of mother and child on ad clealry reflects the stereotype that women are maternal and domestic typical representation . her body language way she is holding him show women as emotional,caring, loving . you want skin that feels soft shows that women are needing to be soft may mean delicate or weak , typical representation
• women are represented as domestic in the picnic articles , feeding children . women are passive lounging around not doing anything , feels romantic , we don't see women taking action in these pages , passive representation of women
• the passivity of women in the articles fails to reflect the growing power of some woman in the 60s , only the financhial page suggests the change that women were having becoming more powerful , pages are quite old fashioned in terms of the way gender is represented , feminism still considered a new and alternative idea whereas vogue was aimed at mainstream market
• may also reflect that women were under less financial pressure to go out and work so many of them did lead lvies more centered around leisure and family life whereas lower class women needed the money so when they could work they did
• the use of the image of young women as mothers reflect the historical context as women in the 60s were typically expected to marry young and start families . typical of the time because women are delaying having children until later in life