social influence

• What is conformity in the context of social influence?

  Conformity is a type of social influence where a person changes their attitude or behavior in response to group pressure.
• What are the types of conformity?

  • Internalisation: Permanent change in behavior, even when the group is absent (e.g., change in faith).
  • Identification: Moderate change, valuing behavior to fit in but disagreeing with part of it (e.g., vegetarian).
  • Compliance: Superficial and temporary change, privately disagreeing but changing behavior in the group (e.g., music taste).
• What is internalisation in conformity?

  Internalisation is a deep type of conformity with a permanent change in behavior, even when the group is absent.
• How does identification differ from internalisation?

  Identification is a moderate type of conformity where individuals value the behavior to fit in but do not fully agree with it.
• What is compliance in the context of conformity?

  Compliance is a superficial and temporary form of conformity where individuals privately disagree but change their behavior in the presence of a group.
• What is the two-process theory of conformity proposed by Deutsch and Gerard?

  • It explains conformity through two processes: normative and informational.
  • Normative: Conforming to avoid disapproval.
  • Informational: Conforming to be correct, viewing others as more knowledgeable.
• What is normative social influence?

  Normative social influence is agreeing with the majority opinion to gain social approval and avoid rejection.
• Which study is linked to normative social influence?

  Asch's line study.
• What is informational social influence?

  Informational social influence occurs when individuals agree with others to be correct, viewing them as more intelligent.
• Which study is associated with informational social influence?

  Jenness's beans in a jar study.
• What are the variables affecting conformity?

  • Group size: Higher conformity with more confederates (1-15).
  • Difficulty of task: More ambiguous tasks lead to increased conformity.
  • Unanimity: Presence of a correct answer reduces pressure to conform.
• How does group size affect conformity?

  Conformity increases with the size of the majority, peaking with more confederates.
• How does the difficulty of a task influence conformity?

  More ambiguous tasks lead to increased conformity as individuals look for guidance.
• What effect does unanimity have on conformity levels?

  Unanimity reduces pressure to conform when there is a correct answer among confederates.