stereotypes

• who is the stereotypes theorist

  Hall
• what can hall’s stereotype theory be summarised as

  simplified representations

  reflects unequal social power

  less powerful as “other”
• when are stereotypes used

  communicate simple ideas quickly and easily
• why are some stereotypes negative 


  it is likely that they do not represent everyone in the group that is being stereotypes
• what does it mean to have simplified representations 


  a group of people are generalised to represent one thing e. g. teenagers are lazy
• give an example of how stereotypes are negatively used 


  in the 1950’s women were seen as domestic and caring and unable to work as it was seen as a mens job
• why are some stereotypes negative

  they simplify and exaggerate and often reinforce prejudicial ideas which were made by previous media texts
• how are some stereotypes positive and give an example 


  may subvert prejudicial stereotypes

  may balance social power and equality a bit

  some crest positive ideas about a group that were once stereotypically viewed as negative

  e. g. gay men are into interior design and fashion ( not derogatory or harmful so can be viewed as positive )
• why do media producers encorporate stereotypes into the media that they’re creating 


  helps to create a narrative that an audience can understand

  audience can see parts of reality int he text meaning they'll like it more
• how do stereotypes affect media

  much if the media may become very similar to one another if they do not want to subvert

  the media may be viewed as negative by a certain stereotype group if it continues to be represented negatively